Member-only story
Equinox Gym Said Keep Your Fat A** Away…At Least Until January 2
So, I’ve never heard of Equinox gym. They don’t have any locations where I live. According to thee Google, they are “luxury” gyms that are “a temple of well-being, featuring world-class personal trainers, group fitness classes, and spas. Voted Best Gym in America by Fitness Magazine.”
Okay, well I would hope so, because memberships range from $200–330 dollars a month.
Equinox means the time when the sun crosses the plane of the earth’s equator, making night and day of approximately equal length all over the earth and occurring about March 21 and September 22.
Unless I’m missing something, it makes absolutely no sense to name a gym this.
Maybe someone just liked the word equinox.
Either way, this could possibly explain why their New Year marketing campaign was so…strange…maybe the company just makes bad choices.
Instead of making sure that potential members understood that Equinox is inclusive — for all body types, all fitness levels, all people — they did the opposite.
I mean, why lie??? Maybe Equinox was right to let potential members know that their gym is not for everyone.
Especially pesky people, more than likely fat, with aspirations of health who clog…
