I think saying "people fear what they don't understand" lets bigots off the hook, and that's also something they say about Black people. Well, so and so has never been around Black people, and they believe the stereotypes, but they're a good person. What is there to fear? Besides wild stereotypes and predictions of what will happen if transpeople were treated humanely, that aren't grounded in reality.
The cruelty is the point, and it's also picking an easy target that everyone can agree upon, regardless of race, gender, ethnicity, social class, like you stated in your article.
It's time for many people to leave Florida for their own mental health and physical wellbeing.