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On Beauty: White Hot, White Noise, And Are Beauty Standards Really Better Now?

Rosalyn Morris
7 min readMay 12, 2022
Photo by Jessica Felicio on Unsplash

So, I recently watched the Netflix documentary, White Hot. It’s about mall retail chain, Abercrombie & Fitch, and it’s deplorable hiring practices back in the early 2000’s to around 2013.

In the end, the store had to atone for its hiring practices, of only hiring the young, white, and attractive, and the provocative images it used to sell its clothes by now offering larger sizes and putting images like this, and other more wholesome ones, on its website…

from Abercrombie & Fitch website

Abercrombie & Fitch used to be known for their ads, in black and white, that showed naked and half-naked bodies, in provocative poses.

They also had to pay millions in class-action lawsuits.

Then CEO Mike Jeffries operated the store by this motto, and I quote: “In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great…

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