The One Chip Challenge Is Possibly Deadly

It was recently pulled from the shelves after a teen’s death.

Rosalyn Morris
5 min readSep 13, 2023
LarrysBoy, CC BY-SA 4.0 <>, via Wikimedia Commons

Have you heard of the Paqui One Chip Challenge?

Amplify Snack Brands, an Austin, Texas based subsidiary of the Hershey Company makes and packages a single tortilla chip that’s brushed with the #1 and #6 hottest peppers in the world — the Carolina Reaper and the Naga Viper, respectively.

If you want an idea of how hot these peppers are, the jalapeño, which makes my eyes water, has a score between 2,000–8,000 SHUs on the Scoville Scale (a scale that measures the spiciness or pungency of peppers). The Carolina Reaper has a score of 2,200,000 SHU and the Naga Viper has a score of 1,349,000 SHU.

The challenge, which the company promotes primarily through social media, dares the participant to eat the insanely spicy chip, then for some odd reason wait at least five minutes before drinking anything to soothe the burning in their mouths and throats.

Naturally, it’s best if you record this and upload it to social media.

The single chip retails for around nine dollars and comes with a warning label.