Why Aunt Jemima Had to Go

Rosalyn Morris
6 min readJun 22, 2020

This week Quaker Oats announced they will be doing away with Aunt Jemima as the face and name of their pancake brand. Aunt Jemima is a fictional character used by the company’s founders to appeal to and comfort White Americans, who longed for the days of the Antebellum South, as a means to sell their pancake mix. The character was based off a song and character from a minstrel show. The song “Old Aunt Jemima” was written by African American…

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